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Security​ ​in​ ​Set​ ​Top​ ​Boxes

The​ ​set​ ​top​ ​box​ ​revolution​ ​is​ ​not​ ​likely​ ​to​ ​slow​ ​down​ ​anytime​ ​soon.​ ​As​ ​set​ ​top​ ​boxes​ ​(STB)s become​ ​smaller,​ ​cheaper​ ​and​ ​easier​ ​to​ ​use,​ ​the​ ​security​ ​quotient​ ​of​ ​them​ ​needs​ ​more attention​ ​from​ ​the​ ​makers.​ ​After​ ​all,​ ​this​ ​is​ ​the​ ​era​ ​of​ ​Internet​ ​TV​ ​and​ ​security​ ​threats​ ​to​ ​the STB​ ​are​ ​not​ ​unlikely​ ​to​ ​take​ ​place.

How​ ​Did​ ​It​ ​All​ ​Start?

With​ ​the​ ​Internet’s​ ​rapid​ ​development,​ ​digital​ ​content​ ​such​ ​as​ ​audio,​ ​video,​ ​software,​ ​ebooks and​ ​video​ ​games​ ​became​ ​immensely​ ​popular​ ​and​ ​with​ ​that​ ​popularity,​ ​came​ ​the​ ​risk​ ​of​ ​them being​ ​easily​ ​copied​ ​without​ ​any​ ​damage​ ​in​ ​quality.​ ​People​ ​started​ ​to​ ​copy​ ​and​ ​distribute those​ ​content​ ​completely​ ​free​ ​of​ ​cost,​ ​which​ ​led​ ​to​ ​severe​ ​losses​ ​in​ ​the​ ​digital​ ​media industry.​ ​The​ ​Internet​ ​became​ ​the​ ​hub​ ​of​ ​pirated​ ​content​ ​spread​ ​around​ ​illegally.​ ​That infringed​ ​the​ ​rights​ ​of​ ​digital​ ​content​ ​providers,​ ​distributors,​ ​and​ ​operators​ ​and​ ​of​ ​course,​ ​the consumers.
What’s​ ​The​ ​Solution?

DRM​ ​(Digital​ ​Rights​ ​Management)​ ​is​ ​a​ ​class​ ​of​ ​technologies​ ​which​ ​is​ ​key​ ​in​ ​the​ ​prevention​ ​of illegal​ ​copying​ ​and​ ​distribution​ ​of​ ​digital​ ​content.​ ​It​ ​emphasises​ ​on​ ​all​ ​aspects​ ​of​ ​the distribution,​ ​transmission​ ​and​ ​use​ ​of​ ​digital​ ​content​ ​so​ ​that​ ​they​ ​can​ ​be​ ​used​ ​by​ ​only authorized​ ​people​ ​and​ ​no​ ​one​ ​else.​ ​The​ ​use​ ​of​ ​DRM​ ​helps​ ​protect​ ​copyright​ ​and​ ​makes​ ​it easier​ ​to​ ​manage​ ​digital​ ​media​ ​content.

How​ ​DRM​ ​Helps

The​ ​traditional​ ​hard-wired​ ​security​ ​is​ ​no​ ​longer​ ​enough​ ​for​ ​set​ ​top​ ​boxes.​ ​Conditional​ ​Access (CA)​ ​on​ ​open​ ​platforms​ ​like​ ​Android​ ​is​ ​subject​ ​to​ ​risks.​ ​DRM​ ​provides​ ​protection​ ​against content​ ​piracy.​ ​That​ ​means,​ ​if​ ​you​ ​are​ ​a​ ​DTH​ ​operator,​ ​a​ ​DRM​ ​solution​ ​enables​ ​you​ ​to deliver​ ​your​ ​content​ ​securely​ ​using​ ​the​ ​Digital​ ​Rights​ ​Management​ ​solution​ ​which​ ​is​ ​natively supported​ ​by​ ​the​ ​set​ ​top​ ​box​ ​installed​ ​in​ ​your​ ​consumer’s​ ​house.

This​ ​offers​ ​tangible​ ​benefits​ ​to​ ​both​ ​DTH​ ​operators​ ​as​ ​well​ ​as​ ​OTT​ ​distributors.

What​ ​Needs​ ​To​ ​Be​ ​Considered​ ​When​ ​Choosing​ ​A​ ​DRM​ ​Solution?

The​ ​first​ ​thing​ ​that​ ​need​ ​to​ ​be​ ​considered​ ​is​ ​content​ ​licencing.​ ​The​ ​DRM​ ​solution​ ​itself​ ​and how​ ​you​ ​implement​ ​it​ ​are​ ​part​ ​of​ ​the​ ​licencing​ ​agreement.​ ​However,​ ​you​ ​need​ ​to​ ​keep​ ​in mind​ ​the​ ​security​ ​level​ ​around​ ​the​ ​DRM​ ​integration​ ​and​ ​how​ ​you’ll​ ​handle​ ​the​ ​security management​ ​over​ ​time.

The​ ​timing​ ​and​ ​cost​ ​of​ ​DRM​ ​integration​ ​must​ ​also​ ​be​ ​taken​ ​into​ ​consideration.​ ​Another consideration​ ​you​ ​have​ ​to​ ​make​ ​is​ ​the​ ​revenue​ ​assurance.​ ​Now,​ ​this​ ​is​ ​a​ ​very​ ​important concern​ ​because​ ​the​ ​purpose​ ​of​ ​a​ ​DRM​ ​is​ ​to​ ​protect​ ​your​ ​revenue​ ​against​ ​piracy​ ​threats. And​ ​DRM​ ​is​ ​just​ ​one​ ​of​ ​the​ ​things​ ​that​ ​assures​ ​your​ ​revenue.

Growth​ ​of​ ​Piracy

Recent​ ​studies​ ​have​ ​shown​ ​that​ ​piracy​ ​is​ ​not​ ​about​ ​to​ ​go​ ​away​ ​anytime​ ​soon.​ ​In​ ​fact,​ ​it​ ​is only​ ​intensifying.​ ​Piracy​ ​has​ ​evolved​ ​with​ ​changing​ ​technologies​ ​and​ ​moved​ ​onto unconventional​ ​paths​ ​such​ ​as​ ​smart​ ​TV-hosted​ ​apps​ ​and​ ​live​ ​streaming.

Piracy​ ​is​ ​so​ ​commonplace​ ​now​ ​that​ ​one​ ​in​ ​every​ ​three​ ​Americans​ ​watch​ ​pirated​ ​content, followed​ ​by​ ​57%​ ​of​ ​Russians​ ​and​ ​a​ ​whopping​ ​66%​ ​of​ ​Indians.​ ​All​ ​these​ ​numbers​ ​add​ ​up​ ​and what​ ​you​ ​get​ ​is​ ​over​ ​a​ ​billion​ ​people​ ​regularly​ ​watching​ ​pirated​ ​content.​ ​And​ ​that’s​ ​just​ ​three countries!

To​ ​sum​ ​it​ ​up,​ ​for​ ​your​ ​DRM​ ​solution​ ​to​ ​be​ ​effective,​ ​you​ ​need​ ​to​ ​understand​ ​and​ ​manage​ ​the limitations​ ​of​ ​risk.

An​ ​Effective​ ​DRM​ ​Solution​ ​Needs​ ​To​ ​Do​ ​The​ ​Following:

● Deploy​ ​a​ ​range​ ​of​ ​technologies​ ​that​ ​suit​ ​your​ ​business​ ​model​ ​(current​ ​as​ ​well​ ​as future)
● Reassure​ ​content​ ​rights​ ​owners
● Smoothly,​ ​safely​ ​and​ ​securely​ ​integrate​ ​in​ ​all​ ​devices​ ​that​ ​are​ ​used​ ​for​ ​your​ ​service
● Rely​ ​on​ ​the​ ​existing​ ​security​ ​capabilities​ ​of​ ​those​ ​devices​ ​and​ ​provide​ ​hardware support​ ​whenever/wherever​ ​possible

Additional​ ​feature​ ​and​ ​benefits:

● Features​ ​such​ ​as​ ​anti-piracy​ ​tracking​ ​and​ ​reporting​ ​could​ ​be​ ​an​ ​added​ ​benefit​ ​that the​ ​ideal​ ​DRM​ ​solution​ ​should​ ​look​ ​into​ ​as​ ​these​ ​are​ ​quickly​ ​becoming​ ​essential​ ​in the​ ​modern​ ​day​ ​and​ ​age​ ​where​ ​piracy​ ​is​ ​commonplace.

DRM​ ​and​ ​The​ ​Cloud
Since​ ​cloud​ ​technology​ ​is​ ​capable​ ​of​ ​supporting​ ​a​ ​variety​ ​of​ ​DRM,​ ​Cloud​ ​DRM​ ​and​ ​Cloud​ ​TV seems​ ​the​ ​most​ ​fitting​ ​for​ ​the​ ​modern​ ​world.​ ​Cloud​ ​technology​ ​supports​ ​several​ ​types​ ​of DRM,​ ​including​ ​card-based​ ​and​ ​cardless​ ​CAS.​ ​Solutions​ ​such​ ​as​ ​these​ ​support​ ​different formats​ ​of​ ​content​ ​packaging​ ​and​ ​protection.​ ​Furthermore,​ ​Cloud​ ​DRM​ ​can​ ​also​ ​handle fragmented​ ​DRM-per-device​ ​environment.

Cloud​ ​makes​ ​things​ ​immensely​ ​simple​ ​for​ ​operators​ ​as​ ​well.​ ​For​ ​them,​ ​it​ ​allows​ ​easy management​ ​of​ ​the​ ​factors​ ​and​ ​considerations​ ​from​ ​a​ ​single​ ​platform​ ​without​ ​having​ ​to​ ​worry about​ ​built-in​ ​obsolescence.

Besides,​ ​when​ ​the​ ​solution​ ​is​ ​cloud-based,​ ​it​ ​adapts​ ​to​ ​the​ ​need​ ​of​ ​the​ ​situation.​ ​Imagine​ ​a scenario​ ​where​ ​you​ ​have​ ​to​ ​deliver​ ​real-time​ ​content​ ​taking​ ​into​ ​account​ ​all​ ​the​ ​complicated and​ ​expensive​ ​coding​ ​and​ ​packaging​ ​that​ ​usually​ ​involves.​ ​Mind-boggling,​ ​right?​ ​Cloud​ ​DRM can​ ​take​ ​care​ ​of​ ​such​ ​situations​ ​easily.


DRM​ ​provides​ ​strong​ ​protection​ ​against​ ​content​ ​piracy,​ ​which​ ​is​ ​important​ ​in​ ​this​ ​day​ ​and age​ ​where​ ​piracy​ ​is​ ​getting​ ​smarter​ ​and​ ​evolving​ ​with​ ​technology.​ ​The​ ​correct​ ​mechanism for​ ​DRM​ ​implementation​ ​must​ ​vary​ ​with​ ​the​ ​delivery​ ​requirement.​ ​Exceptions​ ​must​ ​be​ ​made, considering​ ​certain​ ​limitations​ ​of​ ​DRM​ ​as​ ​well​ ​financial​ ​and​ ​computational​ ​limitations. However,​ ​with​ ​cloud​ ​DRM,​ ​things​ ​become​ ​surprisingly​ ​easier​ ​for​ ​content​ ​owners​ ​as​ ​well​ ​as distributors.

Summary:​ ​​Mware​ ​Solutions​ ​offers​ ​turnkey,​ ​end-to-end​ ​OTT​ ​IPTV​ ​Middleware​ ​solutions. Think​ ​of​ ​our​ ​solutions​ ​as​ ​a​ ​modular,​ ​compact​ ​answer​ ​to​ ​all​ ​your​ ​DRM​ ​worries.​ ​We​ ​also​ ​offer custom​ ​development​ ​of​ ​each​ ​and​ ​every​ ​of​ ​our​ ​solutions​ ​to​ ​suit​ ​your​ ​specific​ ​requirements. Our​ ​products​ ​and​ ​solutions​ ​are​ ​designed​ ​for​ ​speed,​ ​durability​ ​and​ ​a​ ​brilliant​ ​user​ ​experience.

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